Closing Plenary: Getting into Your Supporters’ Pants (or Purse) OR Is There an App for Fundraising? Building the 21st Century NGO

In an always-on/in your pocket/Internet-of-things world where people meet each other on Tinder, share disappearing experiences on Snapchat, and focus more on their screens than their neighbours, how can your NGO build relationships with your donors and supporters?

For the first time, NGOs can engage in real time with their supporters at very low cost – so how can we take advantage of this historic opportunity?