From Good Intentions to More Web Donations

There is a stubborn belief that surely, if someone has decided to go onto a charity’s website to give, they’ll put up with an extra field or two in the donation form. This is simply not true. Charities are losing money by not giving proper attention to the donation process. With rigid focus on UX and content strategy, the Norwegian Cancer Society has doubled the income from its website.

This session shares the core principles and techniques used, and will enable you to make your own charity’s website much better equipped to let people give you their support.