Digital is all around us, infiltrating every aspect of our lives. In this session we will explore how fundraising will be done in the digital future. Now you say: “Hmm, I’ve heard this so many times before: tablets, mobiles, smart TV, etc.” I promise we will not speak about these technologies. Instead we will explore the future donor’s behavior.
Let’s find out together what will trigger making a donation, how the future generations will behave, how they will react to messaging and what forms and ways they will prefer to engage with your charity. Not tablets or mobile phones, but their users will revolutionize the fundraising landscape, and they will expect us to speak to them in a different language.
Welcome to our fundraising language 2020 course.