The masterclass will be suitable for all charities/NGOs even if there is a very limited budget – or even none at all for promoting legacies!
The first half will be how to develop a simple strategy taking into account that only 10% of your population have a will!
1) Introduction to the legacy fundraising cycle: this explains the framework for developing a strategy.
2) The legacy market in UK/Europe (who leaves legacies , average values etc.).
3) Will making in Central Europe – how to encourage more Will making.
4) How to integrate legacies into communications without giving Central Europeans a shock!
5) Evaluating success – is it possible?