The masterclass will be suitable for all charities/NGOs even if there is a very limited budget – or even none at all for promoting legacies!
The second half will be about developing your legacy communications.
6) How people like to be asked for legacies (an overview of the role/effectiveness of direct mail, websites, newsletters, brochures, advertising, events etc).
7) Legacy messaging and images: stories which are liked, who tells those stories and the images which work.
8) Cultivation and stewardship of enquirers and pledgers.