Monthly Donors – Measuring KPIs, Attrition and Using Data to Maximize Income from Donors

Are you clear about calculating ROI, attrition rates or investment needs? Did you ever struggle with forecasting future income from monthly donors? Did you ever wonder what actions you should take to keep donors loyal?

In this hands-on session we will learn to measure most important KPIs, ways to forecast monthly donor attrition accurately. We will also make simple ways to connect attrition figures and donor loyalty communication calendar to figure out weak spots and potential to improve.

If you are scared that this will be a “heavy” session for advanced mathematics experts, than be assured that I will speak of numbers in the most simplistic way. I always hated mathematics for being too theoretical and complicated. This session aims to make you like numbers because they will start to make sense & fun!