Video Strategy: How to Compete for Donors in a Video-Centric World? 

Video is the most popular and fastest growing form of content. In fact, more than 83% of Internet users across all age groups now consume video on a regular basis. And yet, nonprofit organizations have limited capacity to create video and haven’t fully appreciated the need to change their culture and approach.

This is not about one viral video. This is about consistently and effectively communicating with video all the time and using it to create deep and ongoing relationships with donors. This session will outline the steps and process to create an organizational video strategy. Participants will have the opportunity to discuss circumstances and challenges within their own organizations. Michael Hoffman will clearly outline the steps attendees need to take to move their organization on a path to video success.