What Social Media Can Do for Your Fundraising – and What It Can’t

You know social media is an important tool for growing your donor base, but how to use it well is a tougher question to answer. In this session, we will explore how social media can be used to improve your fundraising techniques and increase your number of donors.

Participants in this workshop will learn:
– What are realistic expectations on social media for fundraising,
– How the share is the key action of social media and how to create more sharing,
– The critical role of curating content to build strong social media following,
– The metrics and measurements that matter,
– New tools that can link online action takers and donors with social media friends and followers.