The Essential Guide to Growing Your Online Support for Nonprofits

Nonprofits organizers know the key to success is a strong base of support. Supporters are the people who will open your emails, make donations, take action on your behalf and even volunteer for your cause. But how do you establish that base online? And if you already have a loyal following, how do you reach … Read More

Corporates are from Mars, Charities are from Venus

Drawing on research into ten successful corporate-charity partnerships, ‘Corporates are from Mars, Charities are from Venus: The ultimate guide to managing your partnership’ offers a framework for charities and corporate organisations to help leverage the most value from collaboration. Using real case histories and expert opinions and following a ten-step process, it demonstrates how to … Read More

Major Donor Fundraising

Funding from major donors can mean the difference between a charity’s success or failure, yet many of us don’t set aside the time or resources to find and build relationships with the people whose financial support matters the most. Illustrated with comprehensive case studies and sample correspondence, this book offers practical, step-by-step advice about how … Read More

Tiny Essentials of a Fundraising Strategy

This little book tells you all you need to know about introducing, planning and implementing a strategy that’s right for you and your organisation. What’s more, it’ll give you all this valuable insight and information in just about an hour, as that’s all the time it will take you to read and digest this latest … Read More

Tiny Essentials of Major Gift Fundraising

Few fundraising specialisms hold more promise than the development of potential major donors. Equally, few areas of fundraising have hitherto been so neglected. In this natural successor to his first book, the highly acclaimed Tiny Essentials of Fundraising, Neil Sloggie explains and illustrates the tiny essentials of an extremely important area of fundraising. This time he … Read More

Legacy Fundraising

Legacies (or bequests, as they are known outside the UK) represent a key source of revenue for charities – more than 50 per cent of income in some cases. This unique publication, in print for over a decade now, is a comprehensive guide to the strategy and techniques that fundraisers need. It also covers ethical … Read More

Corporate Fundraising

Now in its 4th edition, this firmly established title on corporate fundraising is the definitive read on the subject. Everything you need to know is here – from theory to practice, strategy to legalities, top tips to fine detail. This edition has been fully revised and updated with contributions and case studies from practising experts … Read More

Capital Campaigns

Raising money for major restoration works, a new building or an endowment which will create a permanent asset for your organisation is a special and particular fundraising art. Capital campaigns require precisely defined, tightly structured fundraising strategies that can radically improve the fundraiser’s chances of success; however, smaller organisations often lack the resources to hire … Read More

Major Donors: Finding Big Gifts in Your Database and Online

Written by a sterling group of experts for their nonprofit peers, Major Donors: Finding Big Gifts in Your Database and Online supplies all types of nonprofit organizations with the best strategies for navigating the ever-changing world of fundraising on the Internet. Truly international in its examples, research, advice, and knowledge, this book is rich with … Read More

Making Money with Donor Newsletters

Tom Ahern, one of the world’s foremost authorities on donor communications, reveals the secrets behind highly successful and shockingly lucrative charity newsletters. Inside this fast and practical guide, you’ll find all the training and checklists you need to succeed even if you’re a novice, even if you don’t consider yourself a professional writer. You’ll discover … Read More