Drawing on research into ten successful corporate-charity partnerships, ‘Corporates are from Mars, Charities are from Venus: The ultimate guide to managing your partnership’ offers a framework for charities and corporate organisations to help leverage the most value from collaboration.
Using real case histories and expert opinions and following a ten-step process, it demonstrates how to develop a systematic approach to any charity-corporate partnership. Good planning and honest communication are all essential elements that lead to success.
The authors: Kay Allen with Tanja Rasmussen are two like-minded individuals who have voluntarily come together to create this best practice guide. Both have witnessed the benefits of an effective partnership but have also seen some challenges and missed opportunities. Both have a sense that the days of ‘cheque book charity’ are gone as corporates demand more from their charity relationships.