Entrepreneurship in a European Perspective

One of the most frequently debated issues in management relates to the reasons for success and failure of new companies, corporate initiatives and projects. This textbook focuses on the management challenges of founding a new venture and managing its growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as … Read More

Marketing 3.0: From Products to Customers to the Human Spirit

Understand the next level of marketing The new model for marketing – Marketing 3.0 – treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru … Read More

Social Media for Social Good: A How-to Guide for Nonprofits

Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. … Read More

Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results

A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it. Shows how to optimally define what … Read More

Čo by urobil Google?

Táto kniha je čiastočne proroctvom, čiastočne experimentom, čiastočne manifestom a čiastočne manuálom na prežitie. Internetový impresário a priekopník blogovania Jeff Jarvis v nej spätne aplikuje zásady, na ktorých funguje najrýchlejšie rastúca spoločnosť v dejinách, Google. Ponúka nám štyridsať jasných a presných pravidiel, platných pre život aj pre riadenie firmy. Zároveň objasňuje nové názory internetovej generácie: … Read More

Google+ for Business: How Google’s Social Network Changes Everything

Google+ is an important social network to consider for your business (be that a small business or a large one) because it’s run by the same company that controls the largest search engine in the world, and because that same search engine is looking anxiously at social networks and social signals to better understand how … Read More

Rozvíjanie značky neziskovej organizácie

Ako sa správnou komunikáciou zviditeľniť a získať zdroje na svoju prácu Mnohé neziskové organizácie čelia výzve: ako presvedčivo ponúknuť hodnotu a získať podporu pre svoju prácu. Navyše mnohé majú málo skúseností s komunikáciou a limitované ľudské a finančné zdroje. Kniha Rozvíjanie značky neziskovej organizácie ponúka čitateľom osvedčený prístup k fundraisingu, ktorý kladie dôraz na marketing, … Read More

The Story Factor

Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t. These stories, combined with practical storytelling techniques show anyone how … Read More

Grow Your Own Charity

‘Strive not to be a success but rather to be of value.’ Taking this Albert Einstein quote as its starting point ‚Grow Your Own Charity‘ is a vital tool for all those in leadership of new charities. It sets out clearly and concisely how to plan strategically while developing structures for financial stability and systematic … Read More