An authoritative guide to boosting your nonprofit’s bottom line through effective telephone fundraisingPresenting a detailed structure for writing effective telephone call „scripts“, Effective Telephone Fundraising explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a „road map/chart“ … Read More
Founded on over twenty years’ experience of managing special events for the profit and non-profit sectors this book is a practical realistic guide to event management. Designed for today’s market, it offers a new approach to the subject, developed from hands-on experience. The Complete Special Events Handbook takes special events organisers though the stages required … Read More
In the last two decades, free markets have swept the globe. But traditional capitalism has been unable to solve problems like inequality and poverty. In Muhammad Yunus’ groundbreaking sequel to Banker to the Poor, he outlines the concept of social business—business where the creative vision of the entrepreneur is applied to today’s most serious problems: … Read More
Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls “social business.” By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic … Read More
For philanthropists of the past, charity was often a matter of simply giving money away. For ‚philanthrocapitalists‘ – the new generation of billionaires who are reshaping the way they give – it’s like business. Largely trained in the corporate world, these ‚social investors‘ are using big-business-style strategies and expecting results and accountability to match. In … Read More
New times create new needs – and new needs require new solutions. The New Pioneers is a practical guide for capitalists and idealists on how to navigate in the new economic world order. It is about the social megatrends that are shaping our lives in new ways and creating a new face of capitalism. And … Read More
Published in over twenty countries, How to Change the World has become the Bible for social entrepreneurship. It profiles men and women from around the world who have found innovative solutions to a wide variety of social and economic problems. Whether they work to deliver solar energy to Brazilian villagers, or improve access to college … Read More
Discover how to bring social responsibility to your business In today’s business world, your bottom line isn’t measured by your company’s financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line. This book helps any social entrepreneur gain the necessary … Read More
Drawing on Prahalad’s breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world’s several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book’s ideas are no longer … Read More
Understand the next level of marketing The new model for marketing – Marketing 3.0 – treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru … Read More
