Fundraising Principles and Practice

This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The … Read More

Keep Your Donors: The Guide to Better Communications & Stronger Relationships

Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in … Read More

People to People Fundraising: Social Networking and Web 2.0 for Charities

Cutting-edge strategies, data, and techniques from the world’s foremost ePhilanthropy experts. Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found … Read More

Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment

Forget about the old misconception that fundraising is like „shaking a tin cup“ at donors. Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment is a landmark book, a decade in the making! Written by world-renowned fundraising expert Kay Sprinkel Grace, it presents her core beliefs, principles, and strategies for developing long-term relationships with donor-investors … Read More

Fundraising for Dummies

The fun and easy way to raise money for your cause Fundraising For Dummies, 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online donations, in both good and bad economic times. The authors teach you how to market your … Read More

How to Write Successful Fundraising Letters

You’ll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation’s premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies … Read More

Fundraising Analytics: Using Data to Guide Strategy

Today’s successful nonprofits use information as a resource implemented in their organizational culture and realize that having an authentic vision for analytics is the key to successful fundraising. Fundraising Analytics shows nonprofit executive directors, fundraising managers, directors of development, planned giving officers, and consultants how to turn their organizational data—with an appropriate focus on donors—into … Read More

Effective Telephone Fundraising: The Ultimate Guide to Raising More Money

An authoritative guide to boosting your nonprofit’s bottom line through effective telephone fundraisingPresenting a detailed structure for writing effective telephone call „scripts“, Effective Telephone Fundraising explains the necessary and effective components of an effective call from beginning to end, and provides helpful hints, detailed examples, phrases to employ, phraseology to avoid, and a „road map/chart“ … Read More

Complete Special Events Handbook

Founded on over twenty years’ experience of managing special events for the profit and non-profit sectors this book is a practical realistic guide to event management. Designed for today’s market, it offers a new approach to the subject, developed from hands-on experience. The Complete Special Events Handbook takes special events organisers though the stages required … Read More